The US housing market is today very much a buyers market, however ask yourself one question where are all the buyers? The answer could well be found abroad with international buyers and in particular overseas property investors. Whilst the US suffers overseas investors are reaping the rewards of great currency exchange rates. Many overseas property owners have huge amounts of equity in their homes and know that buying real estate at low prices is the key to long term success.
Selling property to overseas property buyers is not as straightforward as selling to local property buyers. Overseas buyers are in a state of disorientation and may feel vulnerable to malpractice. This results in overseas buyers being seemingly over cautious and on some occasions suspicious of the property agent. The real estate agent’s job is to reassure and inform and never over sell. Applying pressure to secure a deposit from an overseas buyer will undoubedtly result in a withdrawal later on.
Real estate agents need to release the pressure
Overseas buyers warm to real estate agents that do not create additional pressure. Buyers are under a lot of stress they are in unfamiliar environment. Many are apprehensive of being ripped off. They want to know that you are legitimate and for you to prove it. The golden rule is to inform inform and inform again. Information will help sell your properties to overseas buyers. Never over sell or create a climate of pressure.
Some things and agent should know
A real estate agent or developer who is knowledgeable about their locality and about the property in question is half way to gaining the confidence of the nervous overseas buyer. Information that you may help you and the buyer work together includes information on : visa applications, importation costs, taxation, mortgage process, building insurance, local taxes, the buying process,crime rates, international money transfers,nearest airports, local news, historical information, the list goes on.
Develop your powers of empathy